4th February 2013
February Member of the Month: Wentwood Medical
Wentwood Medical Ltd, based in Llanvaches, Monmouthshire, provides sales and marketing expertise to the healthcare, biotechnology and pharmaceutical sectors in the UK and Europe.
The company has been a MediWales member for a number of years, benefiting from staying up to with health sector developments in Wales and keeping in contact with other members. Wentwood Medical has recently collaborated with other member companies, with the company’s strengths lie in finding markets and customers, developing a sales and marketing strategy, and growing sales in both the UK and overseas. Wentwood Medical aims to grow organically within the UK and welcomes partnering opportunities, especially where organisations have a technology or service Wentwood Medical could help to commercialise.
Wentwood Medical’s expertise comprises four main areas: support for start-up companies; warehouse, storage, and distribution; operational brand management, and strategic brand planning services.
Start up Company Sales, Marketing and Business Development support
- Sales and Marketing support
- Business Development activities
- Customer targeting, contact/coverage
- Sales activity
Operational Brand Management Services
- Brand enhancement programmes: Pre-launch activities (Market assessment, Market shaping)
- Brand Support Programmes: Patient programmes, aligning to NHS customers, marketing material production, web site design
- Customer, Key Opinion Leader management and development: NHS funding expertise, NHS Liaison, PCT contact. Communication with policy, formulary, funding & commissioning decision makers.
- Government lobbying: Sales targeting strategies, sales force redesign
- Alliance Management: co-promotional activities
Strategic Brand Planning Services
- Strategic Marketing formulation and plan development
- Integrated customer plan development
- Customer targeting strategy development
- Strategy implementation
Warehousing, storage, distribution services
Wentwood Medical has a varied and far-reaching portfolio of clients and projects. Its recent projects include:
- Global Marketing – specialist hospital products, new franchise launch
- Business development programme for a Global Clinical Supplies company
- PR/political/market research programmes for a woundcare company
- Strategic marketing support for a private healthcare provider, including delivery of a variety of marketing programmes, managing expansion/integration programme
- Product/launch programmes for European marketing teams
- Marketing support programmes for Global Biotech Company
Clients
Novartis Pharma AG, Basel, Switzerland; Merck Serono, Geneva, Switzerland; Merck Serono UK; Boots PLC; BMI Healthcare (General Healthcare Group), London; Archimed Ltd (Insense Group) UK; MicroPharm Ltd; Ferring Pharmaceuticals Ltd; Bro Morgannwg NHS Trust; ZooBiotic Ltd; Bilcare (GCS) Europe; JLG Europe (Oshkosh Corporation); Caterpillar Europe, Geneva, Switzerland; PDC Healthcare.
If you’d like to find out more about Wentwood Medical, contact Scott Forde
Tel: + 44 (0) 7748 637400