15th July 2013

New Member: geoFish Medical Marketing

 

 

Dr Geoff Fisher, the founder of geoFish in June 2013, has over 21 years experience in major pharma across senior global roles in clinical development, medical communications, medical affairs and marketing. geoFish offers a broad range of services centred around development of robust strategy, tactics and communications for product development and medical marketing activities, with extensive expertise across a range of therapy areas including oncology, anaesthesia, analgesia, intensive care and gastroenterology.

Services include:

Developing a clear line of sight between emerging science or products and the market opportunity, through development of validated, future-proof, differentiated target product profiles and claims based on a thorough understanding of evolving clinical practice, the competitor environment and customer insight on future unmet need. Linking the science to a validated future unmet need and potential commercial opportunity is a critical foundation for any product development, providing a clear sign-post for the right development activities. This can strengthen venture capital applications and can be key in facilitating discussions with major pharma on partnering/out-licensing opportunities.
Competitive intelligence and analysis. Gaining an understanding of how the competitor landscape is evolving, how this could impact the future marketing environment for a new/existing product, and how the current/future competitor threat can be mitigated against, is key to placing the opportunity for any product in the right future context.
Impactful medical communication activities for emerging and marketed products including development of the science story, key messages, promotional claims, marketing materials, booth content, symposia content, and key opinion leader interactions such as advisory boards.

geoFish also has an extensive virtual network of independent, high-calibre experts in the areas of epidemiology, business analysis/insight, pricing and market access/reimbursement, forecasting, market research and strategic marketing, that can be brought in to support projects, as required.
http://geofishmedicalmarketing.com