The largest element of the £98m Healthy Ageing programme, funded by the government’s Industrial Strategy Challenge Fund (ISCF), is the ‘Trailblazer’ projects. £40m will be invested to stimulate new ideas from a wide range of businesses and social enterprises to develop and deliver products, services and business models at a large scale to support people as they age. ISCF is led by UK Research and Innovation.
The event will be held in Cardiff on the 8th October and led by Cynthia Bullock, Senior Innovation Lead – Enabling Programmes in the Ageing Society, Health & Nutrition at Innovate UK who will also be available for 1- 1 meetings on the day.
The ISCF Healthy Ageing Challenge will stimulate new ideas for products, services and business models, to help us live healthier, happier and more independent lives as we age.
One third of children born this year are expected to live to 100. By 2040, around one in seven people in the UK are projected to be over the age of 75 (rising from one in 12 today), but ageing should not be seen as a burden on society. The over-50s account for 76% of the UK’s financial wealth and nearly half of all consumer spending. There are great opportunities for business to create products and exploit new markets, which will bolster our economy and generate jobs.
All funded projects will need to show how they tackle one or more of the following essential challenges of older life:
- Sustaining physical activity
- Maintaining health at work
- Design for age-friendly homes
- Creating healthy, active places
- Supporting social connections
- Living well with cognitive impairment
- Managing common complaints of ageing
The UK’s world leading academic, innovation and technology sectors are in prime position to support and enhance our longer lives, designing new products to keep us active, productive, independent and socially connected across generations for as long as possible.
The competition will open on 23 September and details of the scope and the application process can be found here.
10.30 Arrival & Registration
11.30 Welcome Address
11.45 Introduction to UK Industrial Strategy Challenge Fund – Cynthia Bullock
12.15 Healthy Ageing – Tom Dyer Tenovus : Cancer Charity
12.30 Healthy Ageing – Deborah Morgan : Swansea University
1.00 Networking lunch
1-1 Sessions with UKRI