The Life Science Network for Wales


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SEHTA & PDD Design Thinking Workshop

22.05.2019 @ 9:30 am - 3:00 pm


PDD Innovation
87 Richford Street, Hammersmith, London, W6 7HJ United Kingdom
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Thinking can be used to:

  • Understand the needs of the different stakeholders
  • Encourage frequent modelling and sense-checking of ideas
  • Engage stakeholders in participatory research to further improve concepts
  • Promote effective interdisciplinary collaboration
  • Provide teams with a repeatable way to innovate

Who should attend?

Those who wish to accelerate innovation within their organisation who are interested in Design Thinking or those who want to improve their skills in the areas including:-

  • Designers, researchers, user experience professionals, marketers, consultants, engineers, product managers and learning professionals interested in Design Thinking
  • Business, non-profit, government and academic leaders involved in embedding innovation into their organisations

Workshop Overview

This workshop will offer a selection of tools and methods from the following:

  • What we think we know – Stakeholder mapping
  • Knowing more – Interviewing/Contextual research
  • Using what we know – Rapid Concept Modelling/Co-creation
  • Testing what we know – Usability Testing/Heuristic Review

The course will offer:

  • Practical and hands-on with a focus on learning-by-doing, using several different practice exercises that combine individual work with small group collaboration
  • Taught by experienced practitioners working in product, service and experience design
  • Flexible framework and methods relevant to different industries and design challenges, inc digital products, physical products, services, processes and policies and applicable across the entire product/service development lifestyle (front end and back end)

Places are limited, so please book today to reserve your place.  The organisers have the right to review all applications.  Payment is required by 3rd May and if you wish to cancel your place, we must be notified by Friday 17th May at the latest in order to receive a full refund.

Testimonials from previous PDD Innovation Workshops

“Fantastic introduction to the benefits of design thinking for any business.  It makes what could be seen as foreign activities to “non-designers” accessible and easy to take away and introduce to your company”

“Gave great insights into tools and applications that can be directly applied with speed and ease into my organisation.  Instructors were really knowledgeable and approachable”

“A great interactive course – I liked the hands-on nature to allow the process to be absorbed in a practical way”

“Good set of tools that can help shorten time to market and reduce development costs”

“We’ve used the methods from the course to develop new products and to make a number of current products more consumer-friendly, improving the out-of-the-box experience, and making instructions easier, with the ultimate objective of reducing product returns and the associated financial impact”


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