Success for Invacare at BHTA Awards Dinner
Invacare achieved multiple success at the recent BHTA Awards dinner in London, picking up two awards for Best Product and Most Effective Marketing campaign as well as receiving a ‘Highly Commended’ for Invacare’s Modulite Seating System.
The British Healthcare Trades Association annual awards dinner recognises companies and individuals who have made a valuable contribution to the industry with innovative products and services that make a difference to people’s lives.
The Invacare team were delighted to win Best Product for the Maxxcare Heelboot for its innovative design and easy application offering a highly cost effective solution in the fight against heel pressure ulcers. Its unique design offers superior support and pressure relief to the heel area to completely off load pressure. The company has seen huge sales growth in 2016 and received excellent customer feedback since launching this product.
In addition, Invacare’s Modulite Seating System received a ‘Highly Commended’ award in recognition of its Modulite system. The innovative system offers a broad range of stepless adjustments ensuring client’s comfort is maximised for ease of adaptation over time.
Recognised for its innovative campaign using a mix of online and offline marketing methods, Invacare’s ‘Good things come in neat packages’ for TDX SP2 campaign won the Most Effective Marketing campaign award demonstrating the team’s skill and knowledge to deliver strong communications. The campaign offered a dynamic landing page supported by digital marketing activities as well as traditional methods to promote a new product.
“We are absolutely delighted to win these awards demonstrating our commitment to solutions for key healthcare challenges and illustrating the knowledge and expertise of our team. We’re very proud to be recognised and would like to thank our customers for their support.” commented Mark Prosser, Managing Director, Invacare Ltd
The Invacare team were presented with the awards by TV presenter Penny Smith and Mike Lord, Chairman, BHTA.